Thursday, February 14, 2008
Advertising Education at a State University
I'm currently sitting in a room at San Diego State University... there is a feeling I'm currently experiencing that falls somewhere around mildly irritated. I am in a group meeting for an advertising campaigns course I have to take. Let me preface this by if it wasn't for this class I would have graduated a semester early (was only offered in the spring). I will say the teacher for this class is very cool, interesting and quick, probably the second best teacher I've had at State. (The only one better is this teacher I had for philosophy a couple years ago that looked like Socrates, he was a very wise philosophical man.) I don't know if anyone knows anything about Communications majors with "advertising emphasis" but somewhere around 90% of them are pretty fricken incompetent. And I am sitting in this group dying a painful death as members throw out every overdone idea in advertising history. And I'm not going to be the bitch that shoots each one down. We're supposed to do a "youth prevention campaign" from beginning to end, research through creative... an excruciating process. I'd like to think that this is not how things will be one day in the exciting future in which I will be a copywriter. First off, I will not be a researcher, account person etc. And second of all, I imagine I will be usually to always working with very smart people, people way smarter and more experienced than myself. Anywho, I have a class at 11 I ought to head off to...maybe...
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4 comments:
You have to understand that everyonee is learning. Out of curiosity, (please, don't take this offensively, it is really a question) what class or experience has helped you exceed their abilities to the point that you are able to judge their work as below tolerable.
Your first problem is that you think you'll be working with people much smarter than you.
Oh young one. I used to hope for the same thing, but after 2 years of working on very "important" clients, I've noticed that not everyone working with me is on the same mental level.
Just because some people are in high positions in an agency does not mean they are smarter than you. Remember this and you'll save yourself a lot of grief.
Thank you again freesedogg for interesting honest comments.
Krystal...thank you for commenting, yes indeed everyone is learning. I'm not sure you understand the point, it's not a matter of exceeding someone else's ability. Everyone was made for different things. A comm department has an eclectic group of people and surely not everyone was meant to do creative work, these people were not meant to do creative work. And yes, their ideas for art direction and creative section of the project are something along the lines of intolerable. Think lots and lots of buzz words
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