Thursday, February 28, 2008

Esoteric ads continued (an example)



There are a lot of better examples I have come across in regards to ads that look very very cool, but are virtually pointless. Just to get an example up, I thumbed through Lüezers and this ad is the one that took me the least amount of time to find.
These are two ads in the same compaign for Johnny Walker Blue Label, a blended scotch. Tagline "For those who know what to look for". I suppose they are going for the look of the liquor itself... if you have any deep insights as to what they're going for with this ad, do share.
I'm too cheap to subscribe to Communication Arts, so Monday I'll thumb through my agency's magazines and see if I can come up with a better example.
(Click on the image to make it bigger... I noticed it makes it a lot bigger than the size I scanned it in at, somewhat disrupting the colors, sorry about that.)

No comments: